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Research Area: Computational Advertising |
Profile
Andrei Broder is a Fellow and Vice President for Search & Computational Advertising in Yahoo! Research. He also serves as Chief Scientist of Yahoo’s Advertising Technology Group. Previously he was an IBM Distinguished Engineer and the CTO of the Institute for Search and Text Analysis in IBM Research.
From 1999 until 2002 he was Vice President for Research and Chief Scientist at the AltaVista Company. He graduated Summa cum Laude from Technion, the Israeli Institute of Technology, and obtained his M.Sc. and Ph.D. in Computer Science at Stanford University under Don Knuth. His current research interests are centered on computational advertising, web search, context-driven information supply, and randomized algorithms.
Broder is co-winner of the Best Paper award at WWW6 (for his work on duplicate elimination of web pages) and at WWW9 (for his work on mapping the web). He has authored more than eighty papers and was awarded twenty-five patents. He is an ACM Fellow, an IEEE fellow, and past chair of the IEEE Technical Committee on Mathematical Foundations of Computing.
Recent Publications, Projects and News
- Anatomy of the Long Tail: Ordinary People with Extraordinary Tastes Sharad Goel;Andrei Broder; Evgeniy Gabrilovich; Bo Pang, WSDM, 2010 [view abstract]
- Automatic Generation of Bid Phrases for Online Advertising Sujith Ravi;Andrei Broder; Evgeniy Gabrilovich; Vanja Josifovski; Sandeep Pandey; Bo Pang, WSDM, 2010 [view abstract]
- Introduction to Computational Advertising, Course at Management Sciences and Engineering Department, Stanford University Vanja Josifovski;Andrei Broder, 2009
- Robust Cross-Language Query Classification with External Web Evidence Xuerui Wang;Andrei Broder;Evgeniy Gabrilovich; Vanja Josifovski; Bo Pang, Proceedings of the 2nd ACM International Conference on Web Search and Data Mining (WSDM), 2009
- Context Transfer in Search Advertising Hila Becker;Andrei Broder; Evgeniy Gabrilovich; Vanja Josifovski; Bo Pang, The 32nd Annual ACM SIGIR Conference, 2009
- What Happens after an Ad Click? Quantifying the Impact of Landing Pages in Web Advertising Hila Becker;Andrei Broder; Evgeniy Gabrilovich; Vanja Josifovski; Bo Pang, The 18th ACM Conference on Information and Knowledge Management (CIKM), 2009
- Classifying Search Queries Using the Web as a Source of Knowledge Evgeniy Gabrilovich; Andrei Broder; Marcus Fontoura; Amruta Joshi; Vanja Josifovski; Lance Riedel; Tong Zhang, ACM Transactions on the Web, 2009, 2
- Online Expansion of Rare Queries for Sponsored Search Andrei Broder; Peter Ciccolo; Evgeniy Gabrilovich; Vanja Josifovski; Donald Metzler; Lance Riedel; Jeffrey Yuan, ACM Conference on the World Wide Web (WWW), 2009 [view abstract]
- Optimizing Relevance and Revenue in Ad Search: A Query Substitution Approach Filip Radlinski;Andrei Broder;Peter Ciccolo; Evgeniy Gabrilovich; Vanja Josifovski; Lance Riedel, Proceedings of the 31st ACM International Conference on Research and Development in Information Retrieval (SIGIR), 2008
- Domain-Specific Query Augmentation using Folksonomy Tags: the Case of Contextual Advertising Andrei Broder; Peter Ciccolo; Evgeniy Gabrilovich; Bo Pang, Proceedings of the 1st Workshop on Information Retrieval for Advertising, in conjunction with the 31st ACM International Conference on Research and Development in Information Retrieval (SIGIR), 2008
- Search Advertising using Web Relevance Feedback Andrei Broder; Peter Ciccolo; Marcus Fontoura; Evgeniy Gabrilovich; Vanja Josifovski; Lance Riedel, Proceedings of the 17th {ACM} Conference on Information and Knowledge Management (CIKM), 2008
- Cross-Lingual Query Classification: a Preliminary Study Xuerui Wang;Andrei Broder;Evgeniy Gabrilovich; Vanja Josifovski; Bo Pang, Proceedings of the 2nd International ACM Workshop on Improving Non-English Web Searching (iNEWS), in conjunction with the 17th ACM Conference on Information and Knowledge Management (CIKM), 2008
- The Hiring Problem and Lake Wobegon Strategies Andrei Broder; Adam Kirsch; Ravi Kumar; Michael Mitzenmacher; Eli Upfal; Sergei Vassilvitskii, Symposium on Discrete Algorithms, 2008
- To Swing or not to Swing: Learning when (not) to Advertise Andrei Broder; Massimiliano Ciaramita; Marcus Fontoura; Evgeniy Gabrilovich; Vanja Josifovski; Donald Metzler; Vanessa Murdock; Vassilis Plachouras, ACM Conference on Information and Knowledge Management (CIKM), 2008 [view abstract]
- Optimizing relevance and revenue in ad search: a query substitution Radlinski, Filip ; Broder, Andrei Z. ; Ciccolo, Peter ; Gabrilovich, Evgeniy ; Josifovski, Vanja ; Riedel, Lance, SIGIR, 2008
- Search advertising using web relevance feedback Broder, Andrei Z. ; Ciccolo, Peter ; Fontoura, Marcus ; Gabrilovich, Evgeniy ; Josifovski, Vanja ; Riedel, Lance, CIKM, 2008
- Introduction to special issue on query log analysis: Technology and ethics Amitay, Einat ; Broder, Andrei Z., TWEB, 2008
- Robust Classification of Rare Queries Using Web Knowledge Broder,Andrei;Fontoura, Marcus ; Gabrilovich, Evgeniy ; Joshi, Amruta ; Josifovski, Vanja ; Zhang, Tong, SIGIR, 2007
- Estimating Rates of Rare Events at Multiple Resolutions D. Agarwal; A. Broder; D. Chakrabarti; D. Diklic; V. Josifovski; M. Sayyadian, KDD, 2007
- Just-in-Time Contextual Advertising Anagnostopoulos, Aris ; Broder, Andrei ; Gabrilovich, Evgeniy ; Josifovski, Vanja ; Riedel, Lance, CIKM, 2007