Computational Advertising | Yahoo! Research

Computational advertising is a new scientific sub-discipline, at the intersection of information retrieval, machine learning, optimization, and microeconomics. Its central challenge is to find the best ad to present to a user engaged in a given context, such as querying a search engine ("sponsored search"), reading a web page ("content match"), watching a movie, and IM-ing.

Recent Publications

Finding the Jaccard Median Flavio Chierichetti; Ravi Kumar; Sandeep Pandey; Sergei Vassilvitskii, Symposium on Discrete Algorithms (SODA), 2010
Sponsored Search, Market Equilibria, and the Hungarian Method Paul Dütting; Monika Henzinger; Ingmar Weber, Symposium on Theoretical Aspects of Computer Science (STACS), 2010
Automatic Generation of Bid Phrases for Online Advertising Sujith Ravi;Andrei Broder; Evgeniy Gabrilovich; Vanja Josifovski; Sandeep Pandey; Bo Pang, WSDM, 2010 [view abstract]
Optimal Online Assignments with Forecast Erik Vee; Sergei Vassilvitskii; Jayavel Shanmugasundaram, Yahoo! Labs Technical Report 2009-05, Yahoo! Labs, 2009
Online allocation of display advertisements subject to advanced sales contracts Saeed Alaei;Esteban Arcaute;Sameer Khuller;Wenjing Ma;Azarakhsh Malekian;John Tomlin, ADKDD'09, ACM, 2009 [view abstract]
SocialScope: Enabling Information Discovery on Social Content Sites Sihem Amer-Yahia; Laks Lakshmanan; Cong Yu, CIDR, 2009
Translating Relevance Scores to Probabilities for Contextual Advertising Deepak Agarwal; Evgeniy Gabrilovich; Rob Hall; Vanja Josifovski; Rajiv Khanna, The 18th ACM Conference on Information and Knowledge Management (CIKM), 2009
Introduction to Computational Advertising, Course at Management Sciences and Engineering Department, Stanford University Vanja Josifovski;Andrei Broder, 2009
Robust Cross-Language Query Classification with External Web Evidence Xuerui Wang;Andrei Broder;Evgeniy Gabrilovich; Vanja Josifovski; Bo Pang, Proceedings of the 2nd ACM International Conference on Web Search and Data Mining (WSDM), 2009
Towards Intent-Driven Bidterm Suggestion William Chang; Patrick Pantel; Ana-Maria Popescu; Evgeniy Gabrilovich, Proceedings of the 18th International World Wide Web Conference (WWW), 2009
Context Transfer in Search Advertising Hila Becker;Andrei Broder; Evgeniy Gabrilovich; Vanja Josifovski; Bo Pang, The 32nd Annual ACM SIGIR Conference, 2009
What Happens after an Ad Click? Quantifying the Impact of Landing Pages in Web Advertising Hila Becker;Andrei Broder; Evgeniy Gabrilovich; Vanja Josifovski; Bo Pang, The 18th ACM Conference on Information and Knowledge Management (CIKM), 2009
Classifying Search Queries Using the Web as a Source of Knowledge Evgeniy Gabrilovich; Andrei Broder; Marcus Fontoura; Amruta Joshi; Vanja Josifovski; Lance Riedel; Tong Zhang, ACM Transactions on the Web, 2009, 2
A search-based method for forecasting ad impression in contextual advertising Xuerui Wang;Andrei Z. Broder;Marcus Fontoura;Vanja Josifovski, www, 2009 [view abstract]
Nearest-Neighbor Caching for Content-Match Applications Sandeep Pandey;Andrei Z. Broder;Flavio Chierichetti;Vanja Josifovski;Ravi Kumar;Sergei Vassilvitskii, WWW, 2009 [view abstract]
Cross-Language Query Classiﬁcation using Web Search for Exogenous Knowledge Xuerui Wang;Andrei Broder;Evgeniy Gabrilovich;Vanja Josifovski;Bo Pang, WSDM, 2009 [view abstract]
Ad Retrieval - A New Frontier of Information Retrieval Vanja Josifovski, SIGIR, 2009 [view abstract]
Online Expansion of Rare Queries for Sponsored Search Andrei Broder; Peter Ciccolo; Evgeniy Gabrilovich; Vanja Josifovski; Donald Metzler; Lance Riedel; Jeffrey Yuan, ACM Conference on the World Wide Web (WWW), 2009 [view abstract]
A Scalable Data Platform for a Large Number of Small Applications Fan Yang; Jayavel Shanmugasundaram; Ramana Yerneni, CIDR, 2009
Video Suggestion and Discovery for Youtube: Taking Random Walks through the View Graph Shumeet Baluja;Rohan Seth;D. Sivakumar, Yushi Jing;Jay Yagnik;Shankar Kumar;Deepak Ravichandran; Mohamed Aly, WWW, 2008 [view abstract]

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