Computational advertising is a new scientific sub-discipline, at the intersection of information retrieval, machine learning, optimization, and microeconomics. Its central challenge is to find the best ad to present to a user engaged in a given context, such as querying a search engine ("sponsored search"), reading a web page ("content match"), watching a movie, and IM-ing.

Featured Project

Match Game

It’s no secret that online ads should correspond to the pages on which they appear. After all, relevant ads ensure a better user experience and increase the likelihood of clickthroughs.

Recent Publications