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Computational advertising is a new scientific sub-discipline, at the intersection of information retrieval, machine learning, optimization, and microeconomics. Its central challenge is to find the best ad to present to a user engaged in a given context, such as querying a search engine ("sponsored search"), reading a web page ("content match"), watching a movie, and IM-ing.
Featured Project
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Match Game
It’s no secret that online ads should correspond to the pages on which they appear. After all, relevant ads ensure a better user experience and increase the likelihood of clickthroughs.
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Recent Publications
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Post-Click Conversion Modeling and Analysis for NGD Display Advertising
Romer Rosales; Haibin Cheng; Eren Manavoglu, International Conference on Web Search and Data Mining, 2012
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Handling Forecast Errors While Bidding for Display Advertising
Kevin J Lang; Benjamin Moseley; Sergei Vassilvitskii, 21th International Conference on World Wide Web (WWW 2012), 2012
[view abstract]
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Scalable Inference in Latent Variable Models
Amr Ahmed;Mohamed Aly;Joseph Gonzalez;Shravan Narayanamurthy;Alexander J. Smola, Proceedings of the Fifth International Conference on Web Search and Web Data Mining, WSDM, 2012
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Web-Scale User Modeling for Targeting
Mohamed Aly;Andrew Hatch;Vanja Josifovski;Vijay K. Narayanan, Proceedings of the 21s International World Wide Web Conference, 2012
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Learning to Target: What Works for Behavioral Targeting
Sandeep Pandey;Mohamed Aly;Abraham Bagherjeiran;Andrew Hatch;Peter Ciccolo;Adwait Ratnaparkhi;Martin Zinkevich, ACM Conference on Information and Knowledge Management (CIKM), 2011
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Efficient online ad serving in a display advertising exchange
Kevin Lang; Joaquin Delgado; Dongming Jiang; Bhaskar Ghosh; Shirshanka Das; Amita Gajewar; Swaroop Jagadish; Arathi Seshan; Chavdar Botev; Michael Binderberger-Ortega; Sunil Nagaraj; Raymie Stata, Fourth ACM International Conference on Web Search and Data Mining, ACM, 2011
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An empirical evaluation of Thompson sampling
Olivier Chapelle; Lihong Li, NIPS, 2011
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Scalable Distributed Inference of Dynamic User Interests for Behavioral Targeting
Amr Ahmed;Yucheng Low;Mohamed Aly;Alex Smola;Vanja Josifovski, ACM SIGKDD Conference on Knowledge Discovery and Data Mining, 2011
[view abstract]
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An Expressive Mechanism for Auctions on the Web
Paul Dütting; Monika Henzinger; Ingmar Weber, WWW, 2011
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Sponsored Search, Market Equilibria, and the Hungarian Method
Paul Dütting; Monika Henzinger; Ingmar Weber, Symposium on Theoretical Aspects of Computer Science (STACS), 2010
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Estimating Rates of Rare Events with Multiple Hierarchies through Scalable Log-linear Models
Deepak Agarwal ; Nagaraj Kota ; Rahul Agrawal ; Rajiv Khanna, SIGKDD, 2010
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Maintaining equilibria during exploration in sponsored search auctions
John Langford; Lihong Li; Yevgeniy Vorobeychik; Jennifer Wortman, Algorithmica, Springer, 2010, 4
[view abstract]
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Estimating Advertisability of Tail Queries for Sponsored Search
Sandeep Pandey; Kunal Punera; Marcus Fontoura; Vanja Josifovski, ACM SIGIR Special Interest Group on Information Retrieval, 2010
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Optimal Online Assignment with Forecasts
Erik Vee; Sergei Vassilvitskii; Jayavel Shanmugasundaram, Electronic Commerce (EC), 2010
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Forecasting High-Dimensional Data
Deepak Agarwal; Datong Chen; Long-ji Lin; Jayavel Shanmugasundaram; Erik Vee, SIGMOD Conference, 2010
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Efficiently Evaluating Complex Boolean Expressions
Marcus Fontoura; Suhas Sadanandan; Jayavel Shanmugasundaram; Sergei Vassilvitskii; Erik Vee; Srihari Venkatesan; Jason Zien, SIGMOD Conference, 2010
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How much is your personal recommendation worth?
Paul Dütting; Monika Henzinger; Ingmar Weber, World Wide Web (WWW), 2010
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Competing for Users' Attention: On the Interplay between Organic and Sponsored Search Results
Cristian Danescu-Niculescu-Mizil;Andrei Broder;Evgeniy Gabrilovich; Vanja Josifovski; Bo Pang, WWW 2010: Proceedings of the 19th international conference on World Wide Web, 2010
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Using Landing Pages for Sponsored Search Ad Selection
Yejin Choi; Marcus Fontoura; Evgeniy Gabrilovich; Vanja Josifovski; Mauricio Mediano; Bo Pang, WWW 2010: Proceedings of the 19th international conference on World Wide Web, 2010
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The Anatomy of an Ad: Structured Indexing and Retrieval for Sponsored Search
Michael Bendersky; Evgeniy Gabrilovich; Vanja Josifovski; Donald Metzler, WWW 2010: Proceedings of the 19th international conference on World Wide Web, 2010
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