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Research Area: Computational Advertising |
Profile
Mohamed Aly is a senior research engineer at the Computational Advertising group at Y! Research where he focuses on modeling user activities to improve ad-targeting on the Yahoo! network. His research interests include large-scale statistical data mining, information retrieval, and web mining. Dr. Aly received both his MS and PhD from the University of Pittsburgh in 2007 and 2009, respectively. His PhD research focused on developing large-scale distributed indexing schemes for improving information retrieval in ad-hoc sensor networks. Dr. Aly has a large industrial R&D experience in the field of statistical user modeling. Prior to joining Yahoo! in 2008, Mohamed had a long 6-months internship at Google Research, where he focused on developing novel algorithms/solutions for improving ad-targeting on Myspace and improving video recommendations on Youtube. At Yahoo! Research, Dr. Aly is currently focusing on developing Y!'s next-generation user-modeling platform to improve both ad-targeting and content delivery.
Recent Publications, Projects and News
- Scalable Inference in Latent Variable Models Amr Ahmed;Mohamed Aly;Joseph Gonzalez;Shravan Narayanamurthy;Alexander J. Smola, Proceedings of the Fifth International Conference on Web Search and Web Data Mining, WSDM, 2012
- Web-Scale User Modeling for Targeting Mohamed Aly;Andrew Hatch;Vanja Josifovski;Vijay K. Narayanan, Proceedings of the 21s International World Wide Web Conference, 2012
- Learning to Target: What Works for Behavioral Targeting Sandeep Pandey;Mohamed Aly;Abraham Bagherjeiran;Andrew Hatch;Peter Ciccolo;Adwait Ratnaparkhi;Martin Zinkevich, ACM Conference on Information and Knowledge Management (CIKM), 2011 [view abstract]
- Scalable Distributed Inference of Dynamic User Interests for Behavioral Targeting Amr Ahmed;Yucheng Low;Mohamed Aly;Alex Smola;Vanja Josifovski, ACM SIGKDD Conference on Knowledge Discovery and Data Mining, 2011 [view abstract]
- Load Balancing Hotspots in Sensor Storage Systems Mohamed Aly, Department of Computer Science, University of Pittsburgh, 2009 [view abstract]
- STDCS: A Spatio-Temporal Data-Centric Storage Scheme For Real-Time Sensornet Applications Mohamed Aly; Anandha Gopalan; Jerry Zhao; Adel M. Youssef, SECON, 2008 [view abstract]
- Video Suggestion and Discovery for Youtube: Taking Random Walks through the View Graph Shumeet Baluja;Rohan Seth;D. Sivakumar, Yushi Jing;Jay Yagnik;Shankar Kumar;Deepak Ravichandran; Mohamed Aly, WWW, 2008 [view abstract]