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Research Area: Computational Advertising |
Recent Publications, Projects and News
- Online Expansion of Rare Queries for Sponsored Search Andrei Broder; Peter Ciccolo; Evgeniy Gabrilovich; Vanja Josifovski; Donald Metzler; Lance Riedel; Jeffrey Yuan, ACM Conference on the World Wide Web (WWW), 2009 [view abstract]
- Optimizing Relevance and Revenue in Ad Search: A Query Substitution Approach Filip Radlinski;Andrei Broder;Peter Ciccolo; Evgeniy Gabrilovich; Vanja Josifovski; Lance Riedel, Proceedings of the 31st ACM International Conference on Research and Development in Information Retrieval (SIGIR), 2008
- Search Advertising using Web Relevance Feedback Andrei Broder; Peter Ciccolo; Marcus Fontoura; Evgeniy Gabrilovich; Vanja Josifovski; Lance Riedel, Proceedings of the 17th {ACM} Conference on Information and Knowledge Management (CIKM), 2008
- Robust Classification of Rare Queries Using Web Knowledge Broder,Andrei;Fontoura, Marcus ; Gabrilovich, Evgeniy ; Joshi, Amruta ; Josifovski, Vanja ; Zhang, Tong, SIGIR, 2007