|
Research Area: Econ and Social Sys |
Recent Publications, Projects and News
- Display Advertising Impact: Search Lift and Social Influence Hector Garcia-Molina; Prabhakar Krishnamurthy; Randall Lewis; Panagiotis Papdimitriou; David Reiley, 17th ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD17), 2011
- Measuring Online Ad Effectiveness Deepak Kumar; Randall Lewis; David Reiley; Taylan Yildiz, Electronic Commerce 2011 (EC’11) Tutorial, June 6, 2011
- Here, There, and Everywhere: Correlated Online Behaviors Can Lead to Overestimates of the Effects of Advertising Randall A. Lewis; Justin M. Rao; David H. Reiley, 20th International World Wide Web Conference (WWW20), 2011
- Northern Exposure: A Field Experiment Measuring Externalities between Search Advertisements David Reiley; Sai-Ming Li; Randall Lewis, 11th ACM Conference on Electronic Commerce, 2010