Vidhya is a Research Scientist in the Internet Experience group, part of the Economic and Social Systems group at Yahoo! Research. Her interests are in modeling user attention and choice behavior on the web, and beyond. For example, what catches people's attention when they look at web pages, and how does that affect their gaze and click behavior?

Her work leverages key insights from Computer Science, Cognitive Psychology, Neuroscience and Behavioral Economics. Her expertise includes behavioral studies (eye-tracking and psychophysics) and modeling (applied machine learning, neurally plausible algorithms). Her work has been published in journals like Nature Neuroscience, Neuron and PNAS.

Prior to joining Yahoo! Research in 2010, she was a postdoc at Caltech and a visiting postdoc at Stanford, working on neuro-cognitive models of human visual attention and choice. She obtained her Ph.D. in Computer Science from the University of Southern California in 2006, and a B.Tech in Computer Science from IIT, Kharagpur in 2001.