Vanja Josifovski

Research Area: Computational Advertising
Location: Yahoo! Research Silicon Valley

Profile

Vanja Josifovski is Principal Research Scientist at Yahoo! Research. He joined Yahoo! Research in late 2005 and has since spent most of his time designing and building Yahoo!'s next generation advertising platforms.

Prior to joining Yahoo!, Vanja was a Research Staff Member at the IBM Almaden Research Center where he joined the Exploratory Databases department in 2000.

His initial research focus was on integration of non-relational data sources with relational databases. He was a key member of the team that productized the Garlic research framework within the IBM’s DB2 database system, contributing many enhancements to DB2’s query compilation and runtime technology.

In 2002 Dr. Josifovski become a member of the DB2 Native XML Team as an Architect of the XML Navigation component that evaluates queries over the native XML store.

In early 2005 Vanja joined IBM’s Enterprise Search Team and explored architectures for low-latency incremental indexing of textual and XML documents in Content Management systems.

Vanja has published over forty peer reviewed publications, has authored around 20 patent applications, and has been on the program committees of WWW, SIGIR, ICDE, VLDB, SIGKDD and other major conferences in the database, information retrieval and search areas. He is also one of the principal authors of the ISO-ANSI SQL Standard Part 9 defining mediation of external data in relational databases.

He holds a MSc degree from University of Florida and a PhD degree from Linkopings University in Sweden.

Vanja can be contacted at vanjaj ATSIGN yahoo-inc DOT com

Recent Publications, Projects and News

  • Match Game - Imagine reading an ESPN blog post about pro golfer Tiger Woods and seeing a short ad for the San Francisco Zoo displayed on the same page. Or imagine the horror of reading a lurid news item about a headless body found in a suitcase—and then seeing an advertisement for a leading luggage manufacturer. Not the best way to win friends and influence sponsors.
  • Query the Obscure - Gaining a better understanding of queries is a top priority of the search industry. Why? Because knowing that the query “SD450” is about cameras while “NC4200” is about laptops can lead to improved search results, more focused advertisements, and a better user experience.
  • Yahoo! Shines at KDD Conference - Yahoo! was in the spotlight at the 13th annual ACM SIGKDD, the premier international conference on knowledge discovery and data mining, held August 12th-15th in San Jose.
  • Yahoo! Research's Big Impact at SIGIR - Search experts from around the world, including more than a dozen representatives from Yahoo! Research, descended on Amsterdam late last month for the 30th Annual International ACM SIGIR Conference.