Combining Transitive Trust and Negative Opinions for better Reputation Management in Social Networks
Source:
Workshop on Social Network Mining and Analysis (SNA-KDD), Las Vegas, Nevada (2008)
Abstract:
Reputation management is a crucial task in Peer-to-Peer
networks, social networks and other decentralized dis-
tributed systems. In this work we investigate the role
of users’ negative opinions in order to devise fully de-
centralized reputation management mechanisms. Our
study is motivated by the limitations of methods pro-
posed in literature that are based on the idea of propa-
gating positive opinions, most notably EigenTrust [9], a
cornerstone method for reputation management in de-
centralized systems. EigenTrust makes use of a transi-
tive definition of trust: a peer tends to trust those peers
who have a high reputation in the opinion of trustworthy
peers. While EigenTrust has been shown to be effective
against a number of threat attacks from coalitions of
malicious players, it does not address properly more so-
phisticated threat attacks.
In this paper we propose a new approach to the design
of fully decentralized reputation mechanisms that com-
bine negative and positive opinions expressed by peers to
reach a global consensus on trust and distrust values for
each peer of the network. We show how these strategies
outperform EigenTrust in terms of number of successful
transactions against a large set of sophisticated threat
attacks posed by coalitions of malicious peers. We also
discuss a clustering method that achieves detecting most
of the malicious peers with high precision.
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