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Publication
Using Landing Pages for Sponsored Search Ad Selection
Authors:
Choi, Y.
;
Fontoura, M.
;
Gabrilovich, E.
;
Josifovski, V.
;
Mediano, M.
;
Pang, B.
Source:
WWW 2010: Proceedings of the 19th international conference on World Wide Web (2010)
Download:
wfp0645-choi.pdf
