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Publications | Technical Reports

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2010

Automatic Generation of Bid Phrases for Online Advertising Ravi, S.; Broder, A.; Gabrilovich, E.; Josifovski, V.; Pandey, S.; Pang, B. , WSDM, (2010) Abstract

Anatomy of the Long Tail: Ordinary People with Extraordinary Tastes Goel, S.; Broder, A.; Gabrilovich, E.; Pang, B. , WSDM, (2010) Abstract

Competing for Users' Attention: On the Interplay between Organic and Sponsored Search Results Danescu-Niculescu-Mizil, C.; Broder, A.; Gabrilovich, E.; Josifovski, V.; Pang, B. , WWW 2010: Proceedings of the 19th international conference on World Wide Web, (2010)

Search is Dead! Long Live Search Broder, A.; Churchill, E.F.; Hearst, M.; Pell, B.; Raghavan, P.; , r.T. , WWW2010, Raleigh, North Carolina, p.1337-1338, (2010) Abstract

2009

Classifying Search Queries Using the Web as a Source of Knowledge Gabrilovich, E.; , r.B.; Fontoura, M.; Joshi, A.; Josifovski, V.; Riedel, L.; Zhang, T. , ACM Transactions on the Web, 04/2009, Volume 3, Issue 2, p.1--28, (2009)

What Happens after an Ad Click? Quantifying the Impact of Landing Pages in Web Advertising Becker, H.; Broder, A.; Gabrilovich, E.; Josifovski, V.; Pang, B. , The 18th ACM Conference on Information and Knowledge Management (CIKM), 02/11/2009, (2009)

A search-based method for forecasting ad impression in contextual advertising Wang, X.; Broder, A.Z.; Fontoura, M.; Josifovski, V. , www, (2009) Abstract

Cross-Language Query Classiﬁcation using Web Search for Exogenous Knowledge Wang, X.; Broder, A.; Gabrilovich, E.; Josifovski, V.; Pang, B. , WSDM, (2009) Abstract

Context Transfer in Search Advertising Becker, H.; Broder, A.; Gabrilovich, E.; Josifovski, V.; Pang, B. , The 32nd Annual ACM SIGIR Conference (Poster), (2009)

Introduction to Computational Advertising, Course at Management Sciences and Engineering Department, Stanford University Josifovski, V.; Broder, A. , (2009)

Nearest-Neighbor Caching for Content-Match Applications Pandey, S.; Broder, A.Z.; Chierichetti, F.; Josifovski, V.; Kumar, R.; Vassilvitskii, S. , WWW, (2009) Abstract

Online Expansion of Rare Queries for Sponsored Search Broder, A.; Ciccolo, P.; Gabrilovich, E.; Josifovski, V.; Metzler, D.; Riedel, L.; Yuan, J. , ACM Conference on the World Wide Web (WWW), (2009) Abstract

2008

A note on search based forecasting of ad volume in contextual Wang, X.; Broder, r.Z.; Fontoura, M.; Josifovski, V. , CIKM, p.1343-1344, (2008)

Cross-Lingual Query Classification: a Preliminary Study Wang, X.; Broder, A.; Gabrilovich, E.; Josifovski, V.; Pang, B. , Proceedings of the 2nd International ACM Workshop on Improving Non-English Web Searching (iNEWS), in conjunction with the 17th ACM Conference on Information and Knowledge Management (CIKM), (2008)

Domain-Specific Query Augmentation using Folksonomy Tags: the Case of Contextual Advertising Broder, A.; Ciccolo, P.; Gabrilovich, E.; Pang, B. , Proceedings of the 1st Workshop on Information Retrieval for Advertising, in conjunction with the 31st ACM International Conference on Research and Development in Information Retrieval (SIGIR), (2008)

Optimizing relevance and revenue in ad search: a query substitution Radlinski, F.; Broder, r.Z.; Ciccolo, P.; Gabrilovich, E.; Josifovski, V.; Riedel, L. , SIGIR, p.403-410, (2008)

Optimizing Relevance and Revenue in Ad Search: A Query Substitution Approach Radlinski, F.; Broder, A.; Ciccolo, P.; Gabrilovich, E.; Josifovski, V.; Riedel, L. , Proceedings of the 31st ACM International Conference on Research and Development in Information Retrieval (SIGIR), (2008)

Search advertising using web relevance feedback Broder, r.Z.; Ciccolo, P.; Fontoura, M.; Gabrilovich, E.; Josifovski, V.; Riedel, L. , CIKM, p.1013-1022, (2008)

Search Advertising using Web Relevance Feedback Broder, A.; Ciccolo, P.; Fontoura, M.; Gabrilovich, E.; Josifovski, V.; Riedel, L. , Proceedings of the 17th {ACM} Conference on Information and Knowledge Management (CIKM), (2008)

To Swing or not to Swing: Learning when (not) to Advertise Broder, A.; Ciaramita, M.; Fontoura, M.; Gabrilovich, E.; Josifovski, V.; Metzler, D.; Murdock, V.; Plachouras, V. , ACM Conference on Information and Knowledge Management (CIKM), (2008) Abstract

The Hiring Problem and Lake Wobegon Strategies Broder, A.; Kirsch, A.; Kumar, R.; Mitzenmacher, M.; Upfal, E.; Vassilvitskii, S. , Symposium on Discrete Algorithms, (2008)

Introduction to special issue on query log analysis: Technology and ethics Amitay, E.; Broder, r.Z. , TWEB, Volume 2, Number 4, (2008)

2007

Estimating Rates of Rare Events at Multiple Resolutions Agarwal, D.; Broder, A.; Chakrabarti, D.; Diklic, D.; Josifovski, V.; Sayyadian, M. , KDD, (2007)

Just-in-Time Contextual Advertising Anagnostopoulos, A.; Broder, r.; Gabrilovich, E.; Josifovski, V.; Riedel, L. , CIKM, (2007)

Margin Based Active Learning Balcan, M.; Broder, r.Z.; Zhang, T. , COLT, p.35-50, (2007)