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Publications | Technical Reports

Found 53 results

Filters: author is Josifovski [Clear All Filters]

2012

Web-Scale User Modeling for Targeting Aly, M.; Hatch, A.; Josifovski, V.; Narayanan, V.K. , Proceedings of the 21s International World Wide Web Conference, (2012)

2011

Scalable Distributed Inference of Dynamic User Interests for Behavioral Targeting Ahmed, A.; Low, Y.; Aly, M.; Smola, A.; Josifovski, V. , ACM SIGKDD Conference on Knowledge Discovery and Data Mining, (2011) Abstract

2010

Automatic Generation of Bid Phrases for Online Advertising Ravi, S.; Broder, A.; Gabrilovich, E.; Josifovski, V.; Pandey, S.; Pang, B. , WSDM, (2010) Abstract

Competing for Users' Attention: On the Interplay between Organic and Sponsored Search Results Danescu-Niculescu-Mizil, C.; Broder, A.; Gabrilovich, E.; Josifovski, V.; Pang, B. , WWW 2010: Proceedings of the 19th international conference on World Wide Web, (2010)

Estimating Advertisability of Tail Queries for Sponsored Search Pandey, S.; Punera, K.; Fontoura, M.; Josifovski, V. , ACM SIGIR Special Interest Group on Information Retrieval, (2010)

Measuring the Reusability of Test Collections Carterette, B.; Gabrilovich, E.; Josifovski, V.; Metzler, D. , WSDM, (2010) Abstract

The Anatomy of an Ad: Structured Indexing and Retrieval for Sponsored Search Bendersky, M.; Gabrilovich, E.; Josifovski, V.; Metzler, D. , WWW 2010: Proceedings of the 19th international conference on World Wide Web, (2010)

Using Landing Pages for Sponsored Search Ad Selection Choi, Y.; Fontoura, M.; Gabrilovich, E.; Josifovski, V.; Mediano, M.; Pang, B. , WWW 2010: Proceedings of the 19th international conference on World Wide Web, (2010)

2009

Classifying Search Queries Using the Web as a Source of Knowledge Gabrilovich, E.; , r.B.; Fontoura, M.; Joshi, A.; Josifovski, V.; Riedel, L.; Zhang, T. , ACM Transactions on the Web, 04/2009, Volume 3, Issue 2, p.1--28, (2009)

What Happens after an Ad Click? Quantifying the Impact of Landing Pages in Web Advertising Becker, H.; Broder, A.; Gabrilovich, E.; Josifovski, V.; Pang, B. , The 18th ACM Conference on Information and Knowledge Management (CIKM), 02/11/2009, (2009)

A search-based method for forecasting ad impression in contextual advertising Wang, X.; Broder, A.Z.; Fontoura, M.; Josifovski, V. , www, (2009) Abstract

Ad Retrieval - A New Frontier of Information Retrieval Josifovski, V. , SIGIR, (2009) Abstract

Cross-Language Query Classiﬁcation using Web Search for Exogenous Knowledge Wang, X.; Broder, A.; Gabrilovich, E.; Josifovski, V.; Pang, B. , WSDM, (2009) Abstract

Context Transfer in Search Advertising Becker, H.; Broder, A.; Gabrilovich, E.; Josifovski, V.; Pang, B. , The 32nd Annual ACM SIGIR Conference (Poster), (2009)

Introduction to Computational Advertising, Course at Management Sciences and Engineering Department, Stanford University Josifovski, V.; Broder, A. , (2009)

Nearest-Neighbor Caching for Content-Match Applications Pandey, S.; Broder, A.Z.; Chierichetti, F.; Josifovski, V.; Kumar, R.; Vassilvitskii, S. , WWW, (2009) Abstract

Online Expansion of Rare Queries for Sponsored Search Broder, A.; Ciccolo, P.; Gabrilovich, E.; Josifovski, V.; Metzler, D.; Riedel, L.; Yuan, J. , ACM Conference on the World Wide Web (WWW), (2009) Abstract

Translating Relevance Scores to Probabilities for Contextual Advertising Agarwal, D.; Gabrilovich, E.; Hall, R.; Josifovski, V.; Khanna, R. , The 18th ACM Conference on Information and Knowledge Management (CIKM), (2009)

2008

A note on search based forecasting of ad volume in contextual Wang, X.; Broder, r.Z.; Fontoura, M.; Josifovski, V. , CIKM, p.1343-1344, (2008)

Contextual Advertising by Combining Relevance with Click Feedback Chakrabarti, D.; Agarwal, D.; Josifovski, V. , WWW, (2008)

Cross-Lingual Query Classification: a Preliminary Study Wang, X.; Broder, A.; Gabrilovich, E.; Josifovski, V.; Pang, B. , Proceedings of the 2nd International ACM Workshop on Improving Non-English Web Searching (iNEWS), in conjunction with the 17th ACM Conference on Information and Knowledge Management (CIKM), (2008)

Optimizing relevance and revenue in ad search: a query substitution Radlinski, F.; Broder, r.Z.; Ciccolo, P.; Gabrilovich, E.; Josifovski, V.; Riedel, L. , SIGIR, p.403-410, (2008)

Optimizing Relevance and Revenue in Ad Search: A Query Substitution Approach Radlinski, F.; Broder, A.; Ciccolo, P.; Gabrilovich, E.; Josifovski, V.; Riedel, L. , Proceedings of the 31st ACM International Conference on Research and Development in Information Retrieval (SIGIR), (2008)

Relaxation in Text Search using Taxonomies Fontoura, M.; Josifovski, V.; Kumar, R.; Olston, C.; Tomkins, A.; Vassilvitskii, S. , International Conference on Very Large Data Bases, (2008)

Search advertising using web relevance feedback Broder, r.Z.; Ciccolo, P.; Fontoura, M.; Gabrilovich, E.; Josifovski, V.; Riedel, L. , CIKM, p.1013-1022, (2008)