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Research Area: Computational Advertising |
Profile
Andrei Broder is a Fellow and Vice President for Search & Computational Advertising in Yahoo! Research. He also serves as Chief Scientist of Yahoo’s Advertising Technology Group. Previously he was an IBM Distinguished Engineer and the CTO of the Institute for Search and Text Analysis in IBM Research.
From 1999 until 2002 he was Vice President for Research and Chief Scientist at the AltaVista Company. He graduated Summa cum Laude from Technion, the Israeli Institute of Technology, and obtained his M.Sc. and Ph.D. in Computer Science at Stanford University under Don Knuth. His current research interests are centered on computational advertising, web search, context-driven information supply, and randomized algorithms.
Broder is co-winner of the Best Paper award at WWW6 (for his work on duplicate elimination of web pages) and at WWW9 (for his work on mapping the web). He has authored more than eighty papers and was awarded twenty-five patents. He is an ACM Fellow, an IEEE fellow, and past chair of the IEEE Technical Committee on Mathematical Foundations of Computing.
Recent Publications, Projects and News
- Online Expansion of Rare Queries for Sponsored Search Andrei Broder; Peter Ciccolo; Evgeniy Gabrilovich; Vanja Josifovski; Donald Metzler; Lance Riedel; Jeffrey Yuan, ACM Conference on the World Wide Web (WWW), 2009 [view abstract]
- The Hiring Problem and Lake Wobegon Strategies Andrei Broder; Adam Kirsch; Ravi Kumar; Michael Mitzenmacher; Eli Upfal; Sergei Vassilvitskii, Symposium on Discrete Algorithms, 2008
- To Swing or not to Swing: Learning when (not) to Advertise Andrei Broder; Massimiliano Ciaramita; Marcus Fontoura; Evgeniy Gabrilovich; Vanja Josifovski; Donald Metzler; Vanessa Murdock; Vassilis Plachouras, ACM Conference on Information and Knowledge Management (CIKM), 2008 [view abstract]
- Optimizing relevance and revenue in ad search: a query substitution Radlinski, Filip ; Broder, Andrei Z. ; Ciccolo, Peter ; Gabrilovich, Evgeniy ; Josifovski, Vanja ; Riedel, Lance, SIGIR, 2008
- Search advertising using web relevance feedback Broder, Andrei Z. ; Ciccolo, Peter ; Fontoura, Marcus ; Gabrilovich, Evgeniy ; Josifovski, Vanja ; Riedel, Lance, CIKM, 2008
- Introduction to special issue on query log analysis: Technology and ethics Amitay, Einat ; Broder, Andrei Z., TWEB, 2008
- Estimating Rates of Rare Events at Multiple Resolutions D. Agarwal; A. Broder; D. Chakrabarti; D. Diklic; V. Josifovski; M. Sayyadian, KDD, 2007
- Just-in-Time Contextual Advertising Anagnostopoulos, Aris ; Broder, Andrei ; Gabrilovich, Evgeniy ; Josifovski, Vanja ; Riedel, Lance, CIKM, 2007
- Margin Based Active Learning Balcan, Maria-Florina ; Broder, Andrei Z. ; Zhang, Tong, COLT, 2007
- Robust classification of rare queries using web knowledge Broder, Andrei Z. ; Fontoura, Marcus ; Gabrilovich, Evgeniy ; Joshi, Amruta ; Josifovski, Vanja ; Zhang, Tong, SIGIR, 2007
- A semantic approach to contextual advertising Broder, Andrei Z. ; Fontoura, Marcus ; Josifovski, Vanja ; Riedel, Lance, SIGIR, 2007
- Estimating corpus size via queries Broder, Andrei Z. ; Fontoura, Marcus ; Josifovski, Vanja ; Kumar, Ravi ; Motwani, Rajeev ; Nabar, Shubha U. ; Panigrahy, Rina ; Tomkins, Andrew ; Xu, Ying, CIKM, 2006
- Effective and efficient classification on a search-engine model Anagnostopoulos, Aris ; Broder, Andrei Z. ; Punera, Kunal, CIKM, 2006
- Indexing Shared Content in Information Retrieval Systems Broder, Andrei Z. ; Eiron, Nadav ; Fontoura, Marcus ; Herscovici, Michael ; Lempel, Ronny ; McPherson, John ; Qi, Runping ; Shekita, Eugene J., EDBT, 2006
- Efficient PageRank approximation via graph aggregation Broder, Andrei Z. ; Lempel, Ronny ; Maghoul, Farzin ; Pedersen, Jan O., Inf. Retr., 2006
- Sampling Search-Engine Results Anagnostopoulos, Aris ; Broder, Andrei Z. ; Carmel, David, World Wide Web, 2006
- Multidimensional balanced allocations Broder, Andrei Z. ; Mitzenmacher, Michael, SODA, 2005
- Sampling search-engine results Anagnostopoulos, Aris ; Broder, Andrei Z. ; Carmel, David, WWW, 2005
- Current trends in the integration of searching and browsing Broder, Andrei Z. ; Maarek, Yo{\"e}lle S. ; Bharat, Krishna ; Dumais, Susan T. ; Papa, Steve ; Pedersen, Jan O. ; Raghavan, Prabhakar, WWW (Special interest tracks and posters), 2005
- Querying the past, present and future: where we are and where we will be Liu, Ling ; Broder, Andrei Z. ; Fensel, Dieter ; Goble, Carole A. ; Pu, Calton, WWW (Special interest tracks and posters), 2005