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Research Area: Computational Advertising |
Profile
Vanja Josifovski is Principal Research Scientist at Yahoo! Research. He joined Yahoo! Research in late 2005 and has since spent most of his time designing and building Yahoo!'s next generation advertising platforms.
Prior to joining Yahoo!, Vanja was a Research Staff Member at the IBM Almaden Research Center where he joined the Exploratory Databases department in 2000.
His initial research focus was on integration of non-relational data sources with relational databases. He was a key member of the team that productized the Garlic research framework within the IBM’s DB2 database system, contributing many enhancements to DB2’s query compilation and runtime technology.
In 2002 Dr. Josifovski become a member of the DB2 Native XML Team as an Architect of the XML Navigation component that evaluates queries over the native XML store.
In early 2005 Vanja joined IBM’s Enterprise Search Team and explored architectures for low-latency incremental indexing of textual and XML documents in Content Management systems.
Vanja has published over forty peer reviewed publications, has authored around 20 patent applications, and has been on the program committees of WWW, SIGIR, ICDE, VLDB, SIGKDD and other major conferences in the database, information retrieval and search areas. He is also one of the principal authors of the ISO-ANSI SQL Standard Part 9 defining mediation of external data in relational databases.
He holds a MSc degree from University of Florida and a PhD degree from Linkopings University in Sweden.
Vanja can be contacted at vanjaj ATSIGN yahoo-inc DOT com
Recent Publications, Projects and News
- Introduction to Computational Advertising, Course at Management Sciences and Engineering Department, Stanford University Vanja Josifovski;Andrei Broder, 2009
- Robust Cross-Language Query Classification with External Web Evidence Xuerui Wang;Andrei Broder;Evgeniy Gabrilovich; Vanja Josifovski; Bo Pang, Proceedings of the 2nd ACM International Conference on Web Search and Data Mining (WSDM), 2009
- Translating Relevance Scores to Probabilities for Contextual Advertising Deepak Agarwal; Evgeniy Gabrilovich; Rob Hall; Vanja Josifovski; Rajiv Khanna, The 18th ACM Conference on Information and Knowledge Management (CIKM), 2009
- Context Transfer in Search Advertising Hila Becker;Andrei Broder; Evgeniy Gabrilovich; Vanja Josifovski; Bo Pang, The 32nd Annual ACM SIGIR Conference, 2009
- What Happens after an Ad Click? Quantifying the Impact of Landing Pages in Web Advertising Hila Becker;Andrei Broder; Evgeniy Gabrilovich; Vanja Josifovski; Bo Pang, The 18th ACM Conference on Information and Knowledge Management (CIKM), 2009
- Classifying Search Queries Using the Web as a Source of Knowledge Evgeniy Gabrilovich; Andrei Broder; Marcus Fontoura; Amruta Joshi; Vanja Josifovski; Lance Riedel; Tong Zhang, ACM Transactions on the Web, 2009, 2
- A search-based method for forecasting ad impression in contextual advertising Xuerui Wang;Andrei Z. Broder;Marcus Fontoura;Vanja Josifovski, www, 2009 [view abstract]
- Nearest-Neighbor Caching for Content-Match Applications Sandeep Pandey;Andrei Z. Broder;Flavio Chierichetti;Vanja Josifovski;Ravi Kumar;Sergei Vassilvitskii, WWW, 2009 [view abstract]
- Cross-Language Query Classification using Web Search for Exogenous Knowledge Xuerui Wang;Andrei Broder;Evgeniy Gabrilovich;Vanja Josifovski;Bo Pang, WSDM, 2009 [view abstract]
- Ad Retrieval - A New Frontier of Information Retrieval Vanja Josifovski, SIGIR, 2009 [view abstract]
- Online Expansion of Rare Queries for Sponsored Search Andrei Broder; Peter Ciccolo; Evgeniy Gabrilovich; Vanja Josifovski; Donald Metzler; Lance Riedel; Jeffrey Yuan, ACM Conference on the World Wide Web (WWW), 2009 [view abstract]
- Optimizing Relevance and Revenue in Ad Search: A Query Substitution Approach Filip Radlinski;Andrei Broder;Peter Ciccolo; Evgeniy Gabrilovich; Vanja Josifovski; Lance Riedel, Proceedings of the 31st ACM International Conference on Research and Development in Information Retrieval (SIGIR), 2008
- Domain-Specific Query Augmentation using Folksonomy Tags: the Case of Contextual Advertising Andrei Broder; Peter Ciccolo; Evgeniy Gabrilovich; Bo Pang, Proceedings of the 1st Workshop on Information Retrieval for Advertising, in conjunction with the 31st ACM International Conference on Research and Development in Information Retrieval (SIGIR), 2008
- Search Advertising using Web Relevance Feedback Andrei Broder; Peter Ciccolo; Marcus Fontoura; Evgeniy Gabrilovich; Vanja Josifovski; Lance Riedel, Proceedings of the 17th {ACM} Conference on Information and Knowledge Management (CIKM), 2008
- Cross-Lingual Query Classification: a Preliminary Study Xuerui Wang;Andrei Broder;Evgeniy Gabrilovich; Vanja Josifovski; Bo Pang, Proceedings of the 2nd International ACM Workshop on Improving Non-English Web Searching (iNEWS), in conjunction with the 17th ACM Conference on Information and Knowledge Management (CIKM), 2008
- Contextual Advertising by Combining Relevance with Click Feedback Deepayan Chakrabarti; Deepak Agarwal; Vanja Josifovski, WWW, 2008
- To Swing or not to Swing: Learning when (not) to Advertise Andrei Broder; Massimiliano Ciaramita; Marcus Fontoura; Evgeniy Gabrilovich; Vanja Josifovski; Donald Metzler; Vanessa Murdock; Vassilis Plachouras, ACM Conference on Information and Knowledge Management (CIKM), 2008 [view abstract]
- Robust Classification of Rare Queries Using Web Knowledge Broder,Andrei;Fontoura, Marcus ; Gabrilovich, Evgeniy ; Joshi, Amruta ; Josifovski, Vanja ; Zhang, Tong, SIGIR, 2007
- Estimating Rates of Rare Events at Multiple Resolutions D. Agarwal; A. Broder; D. Chakrabarti; D. Diklic; V. Josifovski; M. Sayyadian, KDD, 2007
- Just-in-Time Contextual Advertising Anagnostopoulos, Aris ; Broder, Andrei ; Gabrilovich, Evgeniy ; Josifovski, Vanja ; Riedel, Lance, CIKM, 2007


