Schedule (subject to change)
Day 1 - July 8th
Invited Speaker: Tim Roughgarden, Stanford: From Bayesian to Prior-Free Optimal Auction Design. 8:30am-9:15am Abstract
Session 1: The Value of Context 9:15am-10:00am
Search Engine Advertising: Pricing ads to context by Catherine Tucker and Avi Goldfarb PDF
To Broad-Match or Not to Broad-Match : An Auctioneer's Dilemma? by Singh and Roychowdhury PDF
Break: 10:00am-10:30am
Session 2: Expressiveness 10:30am-11:38am
Expressive Banner Ad Auctions and Model-Based Online Optimization for Clearing by Boutilier et al. PDF
The Cost of Inexpressiveness in Advertisement Auctions by Benisch, Sadeh-Koniecpol and Sandholm PDF
Towards a Generic Bidding Standard for Online Advertising by Amer-Yahia, Lahaie and Pennock PDF
Open Discussion 11:38am-12:00pm
Lunch Break 12:00pm-13:30pm
Session 3: User Models and Reserve Prices 13:30pm-15:00pm
Sponsored Search Auctions with Markovian Users by Aggarwal, Feldman, Muthukrishnan and Pal PDF
A Cascade Model for Externalities in Sponsored Search by David Kempe and Mohammad Mahdian PDF
Position Auctions with Bidder-Specific Minimum Prices by Even-Dar, Feldman, Muthukrishnan and Mansour PDF
Sponsored Search Auctions With Reserve Prices: Going Beyond Separability by Rica Gonen and Vassilvitskii PDF
Break: 15:00pm-15:30pm
Session 4: Incentive Schemes 15:30pm-16:15pm
Why Performance Incentive Compensation Plans Lower Profit in Search Engine Marketing Stepanchuk et al
Sharing Online Advertising Revenue with Consumers by Chen, Ghosh, McAfee and Pennock PDF
Invited Speaker: Muthu Muthukrishnan, Google: Potential Mechanisms for Sponsored Search Auctions: Algorithmic Issues. 16:15pm-17:00pm Abstract
Day 2 - July 9th
Invited Speaker: Glenn Ellison, MIT: Position Auctions with Consumer Search. 8:30am-9:15am Abstract
Session 5: Network-Level Competition 9:15am-10:00am
Competing Ad Auctions by Itai Ashlagi, Dov Monderer and Moshe Tennenholtz PDF
Competing Keyword Auctions by De Liu, Jianqing Chen and Andrew Whinston PDF
Break: 10:00am-10:30am
Invited Speaker: Peter Cramton, University of Maryland: What can ad auctions learn from other markets?. 10:30am-11:15am Abstract
Session 6: Display Ads and Volume Commitments 11:15am-12:00pm
Online Ad Slotting With Cancellations by Florin Constantin, Jon Feldman, S Muthukrishnan and Martin Pal PDF
Selling Banner Ads: Online Algorithms with Buyback by Babaioff, Hartline and Kleinberg PDF
Lunch Break 12:00pm-13:30pm
Session 7: Traffic Quality and Conversion Rates 13:30pm-14:38pm
A Quality-Based Auction for Search Ad Markets with Aggregators by Gunawardana, Meek and Biggs PDF
The Holy Grail of Advertising? Allocative Efficiency and Revenue Implications of Pay-per-Action Advertising in Environments with Quality Uncertainty by Chris Dellarocas and Siva Viswanathan PDF
Position Auctions and Non-uniform Conversion Rates by Liad Blumrosen, jason hartline and Shuzhen Nong PDF
Open Discussion 14:38pm-15:00pm
Break: 15:00pm-15:30pm
Session 8: Allocation and Equilibrium-Finding Algorithms 15:30pm-16:38pm
Advertisement Allocation for Generalized Second Pricing Schemes by Goel, Mahdian, Nazerzadeh, Saberi PDF
An Online Multi-unit Auction with Improved Competitive Ratio by Sourav Chakraborty and nikhil devanur PDF
Tractable Computational Methods for Finding Nash Equilibria of Perfect-Information Position Auctions by David Thompson and Kevin Leyton-Brown PDF
Open Discussion 16:38pm-17:00pm
EC Welcome Reception 17:00pm-20:00pm