Workshop on Sponsored Search Auctions

June 5, 2005
Vancouver, BC, Canada

In conjunction with the ACM Conference on Electronic Commerce (EC'05)

ACCEPTED PAPERS & WORKSHOP SCHEDULE


08:00a - 08:30a Registration

08:30a - 09:00a Welcome and Introductions
                Two minute intros from all participants

Session: Auction Design

09:00a - 09:30a Pay-Per-Percentage of Impressions: An Advertising Method that is Highly Robust to Fraud
                    Joshua Goodman, Microsoft Research

09:30a - 10:00a Stochastic and Contingent-Payment Auctions
                    Christopher Meek, Microsoft Research
                    David Maxwell Chickering, Microsoft Research
                    David Bruce Wilson, Microsoft Research

10:00a - 10:30a Optimize-and-Dispatch Architecture for Expressive Ad Auctions
                    David C. Parkes, CombineNet, Inc. and Harvard University
                    Tuomas Sandholm, CombineNet, Inc. and Carnegie Mellon University

10:30a - 11:00a Break

Session: Bidding Strategies

11:00a - 11:30a Strategic Bidder Behavior in Sponsored Search Auctions
                    Benjamin Edelman, Harvard University
                    Michael Ostrovsky, Harvard University

11:30a - 12:00a Online Advertisers' Bidding Strategies for Search, Experience, and Credence Goods: An Empirical Investigation
                    Animesh Animesh, University of Maryland
                    Vandana Ramachandran, University of Maryland
                    Siva Vaswanathan, University of Maryland

12:00p - 12:30p A Formal Analysis of Search Auctions Including Predictions on Click Fraud and Bidding Tactics
                    Brenden Kitts, Isobar Communications Corporation
                    Parameshvyas Laxminarayan, Isobar Communications Corporation
                    Benjamin LeBlanc, Isobar Communications Corporation
                    Ryan Meech, Isobar Communications Corporation

12:30p - 02:00p Lunch

Session: Algorithm Theory / Auction Design II

02:00p - 02:30p Sponsored Search Auction Design via Machine Learning
                    Maria-Florina Balcan, Carnegie Mellon University
                    Avrim Blum, Carnegie Mellon University
                    Jason D. Hartline, Microsoft Research
                    Yishay Mansour, Tel-Aviv University

02:30p - 03:00p Knapsack Auctions
                    Gagan Aggarwal, Stanford University
                    Jason D. Hartline, Microsoft Research

03:00p - 03:30p Designing Share Structure in Auctions of Divisible Goods
                    Jianqing Chen, University of Texas at Austin
                    De Liu, University of Kentucky
                    Andrew B. Whinston, University of Texas at Austin

03:30p - 04:00p Break

04:00p - 04:30p Examining Searcher Perceptions of and Interactions with Sponsored Results
                    Bernard J. Jansen, Pennsylvania State University
                    Marc Resnick, Florida International University

04:30p - 05:30p Round Table Discussion