How Yahoo Knows Your Every Move and Yahoo Scientists on the Future of Search

NEWS
Sep 1, 2011

Forbes Publisher and Innovation Editor Rich Karlgaard recently sat down with Prabhakar Raghavan, Andrei Broder and Justin Rao to talk about predicting user behavior online and the future of Web experiences. In the first interview, Karlgaard poses the question "Why is science suddenly so important in predicting consumer behavior on the Internet?" Yahoo's data is eliminating the need to speculate or rely on intuition. See the video here. In the second interview, Karlgaard asks the scientists "What are your speculations in how all the work that you're doing now will translate to products or the way Yahoo does business in the two to five year time span?" The scientists discuss the future of Web experiences, the role of GPS sensors, HTML5, personalization and search. See the video here.