Are we too trusting of common sense? Do we fool ourselves into thinking we can explain how influence and innovation happen, when we really have no idea? Duncan Watts, principal research scientist at Yahoo Labs and former professor at Columbia University says that we are too trusting – falling victim to tipping points, stickiness, and predictable irrationality.
In his new book, "Everything is Obvious," labeled the "anti-Quora" by All Things Digital, Watts’ captures the attention of readers and press alike by challenging "common sense" assumptions with new insights from pioneering research about how influence takes root, and how trends spread.
Read what some people are saying about "Everything is Obvious" and learn about Watts' innovative research into who the real influencers are, who REALLY talks to whom about what, through which channel, and with what effect.
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