The Science of Measuring Advertising Effectiveness

New research presented at the WSDM 2015 conference explains the science of advertising effectiveness at Yahoo and the benefit for clients.

Big Thinker Steven Skiena Ranks Historical Figures Using Computational Social Science

Dr. Steven Skiena uses computational social science to rank historical figures in his presentation of a "Quantitative Analysis of Historical Fame."

2015 Research Projects and Yahoo Fellows Announced for Project InMind

Yahoo and Carnegie Mellon University's joint $10 million, five-year Project InMind announces new 2015 research projects and Yahoo Fellows.

New Product Yahoo Recommends Amplifies the Science of Personalization at Mass Scale

Yahoo Labs researchers explain how science powers the personalized content recommendations and native advertising experience in Yahoo Recommends.

Researchers Explain the Science Powering Yahoo Weather

Yahoo Labs researchers explain how various computer science disciplines are used to surface the Flickr photos used in the Yahoo Weather app.

New Research Explores the Social Signals in Yelp Reviews

Two new research papers from Yahoo Labs break down the social signals in Yelp reviews and to what extent they are meaningful.

New Research Discusses the Benefit of Advanced NLP Techniques for Search Tasks

In a paper published this week at CIKM 2014, Yahoo Labs scientists discuss the benefit and importance of using advanced NLP techniques in search tasks.

Yahoo Donates 200 Servers to Georgia Tech

Yahoo gifted Georgia Tech 200 servers through our Y-STAR program (Yahoo Servers To Academic Researchers).

Personalization Sciences Team Awarded Best Paper at RecSys2014

The Personalization Sciences team at Yahoo Labs received the Best Paper Award RecSys2014 for "Beyond Clicks: Dwell Time for Personalization."

The Science of Personalization Goes Beyond Clicks

We explore how to best define user engagement, how to measure it, and how to design learning algorithms that optimize for it by going beyond clicks.