Yahoo Labs is developing advanced information retrieval techniques to improve contextual ads relevance.
Sponsored search needs to satisfy both the search users, by providing high quality advertisements that are relevant to the user, and the advertiser, by driving customers with a buying intent to their site.
Sponsored search is aimed at connecting search advertisers to people who may be interested in their products, but advertisers and consumers don't always speak the same language.
Yahoo Labs is developing the state-of-the-art forecasting algorithms to predict future supply of target-able page-views and demand from advertisers
Reserve Pricing is an important feature of an auction marketplace. offers several benefits such as offering price support and improving the user experience by eliminating ads with poor relevance
Displaying ads alongside web queries is a very effective advertising approach. YLabs is working on better ways to index large advertiser databases and performing efficient and precision driven real-time retrieval for serving sponsored search ads.
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