Sponsored search needs to satisfy both the search users, by providing high quality advertisements that are relevant to the user, and the advertiser, by driving customers with a buying intent to their site.
Jun 17 2009 Sponsored search is aimed at connecting search advertisers to people who may be interested in their products, but advertisers and consumers don't always speak the same language.
Jun 17 2009 Displaying ads alongside web queries is a very effective advertising approach. YLabs is working on better ways to index large advertiser databases and performing efficient and precision driven real-time retrieval for serving sponsored search ads.
Jun 16 2009 Today we welcome Yoelle Maarek to Yahoo as Senior Director of Yahoo Research in the Haifa office.
Jun 11 2009 Internet use is a twenty-four-hour-a-day, worldwide activity. This puts incredible demands on the machines that support the network and its applications.
The iPhone caused a tectonic shift in the tech landscape -- what else out there will change our lives?
You are how you e-mail: A new technique can tell people apart using only the timestamps in their Sent folders.
PALO ALTO, Calif., June 8, 2009 – HP, Intel Corporation and Yahoo Inc. today announced that three new research organizations will join Open Cirrus™, a global, multiple data center, open source test bed for the advancement of cloud computing research.
Yahoo has earned 12 out of 142 total accepted papers this year and the Best Paper Award for "Collaborative Filtering with Temporal Dynamics" by Yehuda Koren.
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