Gender-based Models of Location from Flickr

Nov 2, 2012

Geo-tagged content from social media platforms such as Flickr provide large amounts of data about any given location, which can be used to create models of the language used to describe locations. To date, models of location have ignored the differences between users. This paper focuses on one aspect of demographics, namely gender, and explores the relationship between gender and location in a large-scale corpus of geo-tagged Flickr images. We find that male users are much more likely to geo-tag their photos than female users, and that the geo-tagged photos of male users have wider geographic coverage than those of females. We create gender-based language models of location using the Flickr tags describing geo-tagged photos, and find that Flickr tags created by male users contain more geographic information than those created by female users, and that female users can be located based on their tags far more accurately. Further, models created exclusively with data from male users are more accurate than those created from female users' data. Although our results suggest that there is some benefit from using gender-specific models, this benefit is quite minor, and is overwhelmed by the richer location information in the male data. The results also show that gender-based differences in location models are more important at the hyper-local level.

  • 1st ACM Multimedia Workshop on Geotagging and Its Applications in Multimedia