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Metrics and User Engagement

Metrics and User Engagement researchers collaborate across product teams to define metrics for experimentation, user engagement, and product success. We use data-driven user understanding methods to enable optimization of products through experimentation, and guide product development by using large-scale data in deep, grounded analysis. We also aid Verizon Media in driving data integrity and clean data practices. Our passion is a user-centric approach to Big Data, ensuring long-term happy and engaged users.