Narayan Bhamidipati

Principal Research Scientist
Sunnyvale, California

Narayan has been leading the Ad Targeting team for the past four years, and is currently focused on utilizing mobile signals for improving Yahoo Gemini's app install business. Over almost 10 years at Yahoo, he has worked on various advertising related projects pertaining to display advertisements, sponsored search, targeting & user segmentation, and inferred demographics. Narayan's interests are in the areas of Machine Learning and Data Mining, primarily as applicable to computational advertising. He holds B.Stat(Hons), M.Stat and PhD(CS) degrees, all from the Indian Statistical Institute, Kolkata.

Advertising Science



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