Xiao Bai

Research Scientist
Sunnyvale, California

Xiao Bai is a Research Scientist in the advertising science team. She is currently working on introducing query-ad relevance into ad matching and ranking for Yahoo sponsored search. Her research interests lie in Web search and advertising, distributed computing and social data mining. She has published in top-tier international conferences such as SIGIR, CIKM and KDD. Prior to joining Yahoo, she received her Ph.D. degree from INRIA France.

Advertising Science, Scalable Systems, Search


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