Srinath is a research engineer in the advertising science team. His current focus is looking at ways of identifying and influencing users in various parts of the purchase funnel, and measuring the effects. In the past, he has worked on various areas related to display advertisements, ad relevance, and optimizing ad serving. He holds a Bachelors from Anna University, India, a Masters and Ph.D from North Carolina State University, all in Computer Science. His research interests are broadly in the areas of machine learning, computer vision and language processing, with applications to advertising science, user modeling, robotics and self driving cars.